#WLD23 – World Leukemia Day is 3 months away and we prepared a toolkit for you!
This toolkit is designed to encourage various stakeholders involved in World Leukemia Day (e.g., patient advocates, pharmaceutical companies, HCPs, etc.) to use common #WLD23 messages on their social media platforms and websites.
Toolkit –> download it ! World Leukemia Day toolkit 2023
No time or capacity to implement this toolkit? You can still engage your audience by reposting and resharing our posts!
WORLD LEUKEMIA DAY – 4th September 2023
World Leukemia Day on 4th September is a yearly global campaign in collaboration with patient groups across the globe.
It’s the one day of the year people from all around the world can come together to help raise awareness of leukemia. By raising awareness of leukemia and educating the world on the signs and symptoms of the condition, we can work together to help leukemia patients get diagnosed and provide better outcomes for them. You can make a difference no matter who you are and where you live.
Leukemia is the 13th most common cancer in the world. Over 437,000 people are diagnosed with leukemia each year, that’s over 1000 people every day. However, the non-specific signs and symptoms make it difficult to spot. There are over 300,000 deaths caused by leukemia worldwide.
Our campaign is vital because survival rates for leukemia are significantly lower than most common cancers and these rates are worsened by the high rates of emergency diagnosis.
CAMPAIGN
The campaign will continue to address the previous years’ campaign topics, sharing knowledge about signs, symptoms and early detection, and underlining the importance of visiting the doctor when experiencing symptoms.
It will also include contents dedicated to patients, carers, general public and GPs.
KEY MESSAGES
– By raising awareness of leukemia and educating the world on the signs and symptoms of this condition, we can work together to help leukemia patients get diagnosed and provide better outcomes for them. You can make a difference no matter who you are and where you live.
– Encourage people to get seen by a healthcare professional – This will help reduce the numbers of preventable leukemia deaths across the world and provide patients with greater outcomes.
– Healthcare professionals have to be trained to better manage and address potential patients and new diagnosed patients.
HASHTAGS
#BeLeukemiaAware #WLD23 #WorldLeukemiaDay #Leukemia #PatientAdvocacy
MATERIALS
All materials for use can be found on
https://www.worldleukemiaday.org
https://acuteleuk.org/downloads/
Check out all the materials ! WLD23_Materials
SOCIAL MEDIA
A dedicated calendar is prepared from June to September. You can use the prepared posts and/or make your own posts !
Social media calendar –> check it here –> WLD23_Social media plans
June calendar and posts: WLD23_June posts