Men & Health

With all the studies that we conducted and campaigns we ran, we have noticed a lower involvement of the male population in leukemia prevention and awareness, as well as broader health-related issues and/or taking part in studies.

The goal is to create an awareness campaign specifically tailored to engage the male demographic, aiming to bridge the awareness and prevention gap between men and women.

From April onward, various topics will be addressed in different ways, with special focus on men. The pinnacle of the campaign will be the release of the awareness spot on a designated week in the month of June, taking advantage of Men Health Month and International Men Health Week in June.