With all the studies that we conducted and campaigns we ran, we have noticed a lower involvement of the male population in leukemia prevention and awareness, as well as broader health-related issues and/or taking part in studies.

The goal is to create an awareness campaign specifically aimed at engaging the male demographic within the target audience, with the intention of bridging the awareness and prevention gap between men and women. This will also help to level the disparity between female followers (70%) and male followers (30%) across all our social media channels

From April onward, various topics will be addressed in different ways, with special focus on men. The pinnacle of the campaign will be the release of the awareness spot on a designated week in the month of June, taking advantage of Men Health Month and International Men Health Week in June.